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Customer Service Excellence Award 2002
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Customer Service Excellence Award 2002
Our Customer Service Excellence Award Scheme, launched for a second time to recognize and honour talent and outstanding achievement, attracted 39 entries involving a record 4,800 frontline staff from member organizations. |
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Customer Service Excellence Award for SME 2002
The Customer Service Excellence Award for SME was organized for the second time, in conjunction with the award for HKACE members. The objective was to recognize and reward the most dedicated enterprises and individuals who went the ‘extra mile’ in the pursuit of customer service excellence. |


Panel of Judges
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List of Panel Judges for HKACE Customer Service Award 2002 |
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List of Panel Judges for HKACE Customer Service Award 2002 for SME |
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Ms. Victoria Luck
Executive Manager
Association of Better Business & Tourism Services |
Professor Allan Chan
Associate Dean, School of Business
Professor and Head, Department of Marketing
Hong Kong Baptist University |
Professor Michael Hui
Department of Marketing
The Chinese University of Hong Kong |
Dr. Geoffrey Tso
Associate Professor
Department of Management Sciences
Associate Director, Statistical Consulting Unit
City University of Hong Kong |
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Mr. Eugene Fung
Assistant Director-General (Industrial Support)
Trade and Industry Department |
Mr. Anthony Au
Member of SME Committee
Convener of Technology Working Group
Trade and Industry Department |
Mr. M F Cheng
Assistant Principal Training Officer
Civil Service Training and Development Institute |
Mr. Patrick Wong
Director, HP Education Services
Asia Pacific Customer Support
Hewlett-Packard Hong Kong Limited |
Ms. Wener Leung
Manager, Quality & Efficiency
PCCW Limited |
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Awardees - Members
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Function Award - Awardees |
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Top Winner |
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Cathay Pacific Airways
Hong Kong Airport Lounges (The Wing and The Pier) |
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Gold |
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Silver |
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Bronze |
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Hotline Service |
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PCCW Limited
Business Solution Hotline
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Hongkong Post
Speedpost/Local CourierPost Accounts Opening and Service Hotline |
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Standard Chartered Bank
Telesales, Wealth Management |
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Counter Service |
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Cathay Pacific Airways
Hong Kong Airport Lounges (The Wing and The Pier) |
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CLP Power Hong Kong Limited
Service Centre Operations |
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PCCW Limited
PCCW Shops |
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Field Service |
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Hongkong Post
Mail Distribution Division |
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PCCW Limited
Field Engineering |
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Shell HK Ltd
Shell Gas (LPG) |
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Staff Award - Awardees |
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Top Winner |
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Mr. Ng Wai Leung, Ivan
Standard Chartered Bank |
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Gold |
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Silver |
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Bronze |
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Hotline Service |
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Mr. Ng Wai Leung, Ivan
Standard Chartered Bank
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Ms. Leung Sau Mei, Sumi
CLP Power Hong Kong Limited |
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Mr. Wong Pak Lim, Simon
The Kowloon Motor Bus Co. (1933) Ltd. |
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Counter Service |
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Ms. Wong Fung Sim, Dora
CLP Power Hong Kong Limited |
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Mr. Yu Wai Keung, Sammy
Dah Chong Hong (Motor Service Centre) Limited |
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Ms. Chan Sze Chung, Cecilia
Standard Chartered Bank |
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Field Service |
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Mr. Wong Kwai Hing
CLP Power Hong Kong Limited |
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Ms. Su Guey Ling, Shirley
Cathay Pacific Airways Limited |
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Mr. Chan Kam Sang
Hongkong Post |
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Awardees - SMEs
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Organization Award |
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Gold |
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Silver |
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Everbright Nursing Home |
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Bronze |
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Heritage Tea House |
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Panel Comment - Members
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Comments from Panel of Judges – Function Award |
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Top Winner & Counter Service – Gold Award |
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Cathay Pacific Airways
Hong Kong Airport Lounges (The Wing and The Pier)
To fulfil their mission to be ‘the most admired airline in the world’, Cathay Pacific pursues the strategic concept Service Straight From The Heart. This strategy, understood by all the company’s staff, is disseminated through regular, excellent corporate-wide events. Recent examples include a Leadership Forum, Service Champions Night, and the CsSmile Project.
The CX team is motivated by incentive and awareness campaigns – like the Heart Programme – with the result that during our clandestine counter assessment, their staff displayed the friendliness, warmth and impressive service awareness that has earned CX global recognition as the World’s Best Airline Lounge. This is most notable in premium standards training programme undertaken by their lounge staff who for two years running have earned themselves international awards for customer service.
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Hotline Service – Gold Award |
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PCCW Limited
Business Solution Hotline
The Business Solution Hotline is delegated to provide “Total Solution to SME customers in Hong Kong ”. The service strategy is well deployed and achieved through the performance monitoring system, training, service infrastructure and incentives. During the mystery assessment, staff members were able to use consultative selling approach, explore customer’s hidden needs and provide customized solutions. The Business Solution Hotline is capable to provide one-stop service to the customers and inline with the service strategy. Recognition program is in place to reward staff members with best service performance for striving continuous improvement.
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Field Service – Gold Award |
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Hongkong Post
Mail Distribution Division
Hongkong Post focuses on the service philosophy of “Care from the Heart”. Customer service training program was organized which lasted for 2 years to ensure every field staff had the opportunity to receive the training. Critical service points are identified and quality assurance system, such as monthly postmark and end-to-end test letter checking are implemented to ensure high service reliability. Individual staff performance is closely monitored through “beat patrol” by area supervisors. Through the mystery assessment, it was observed that the mail distribution service was very reliable and service attitude of postmen were good and willing to answer customer enquiries. That should be most Hong Kong people agree.
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Comments from Panel of Judges – Individual Award |
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Top Winner & Hotline Service – Gold Award |
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Mr. Ng Wai Leung, Ivan
Standard Chartered Bank
Ivan shows great empathy when handling calls. Although the interactions with customers are not face-to-face, Ivan projects his enthusiasm and consideration through his tone. During the interview, Ivan emphasizes that considering from customer’s point of view is the key factor for providing good customer service. Ivan always wears a very bright smile and speaks in a gentle and warm way. Ivan has shown a great understanding of the mortgage product and service variety that the company is offering to customers. His explanations of product features are clear by using examples for customer’s easy understanding. |
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Counter Service – Gold Award |
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Ms. Wong Fung Sim, Dora
CLP Power Hong Kong Limited
Ms. Wong is devoted to customer service. She uses magic words at the right time as observed in the on-site observation. She understands t hat getting to know customers’ expectations and trying to fulfill them is the right path to service excellence. She does not merely have t he belief; she does put it into practice. Being well versed in the operating system and customer contact skills, Ms. Wong is able to probe customers’ mind; gain trust from customers and offer the best solution to them.
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Filed Service – Gold Award |
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Mr. Wong Kwai Hing
CLP Power Hong Kong Limited
Mr. Wong knows the ins and outs of his service delivery flow including all relevant working and safety procedures. During the on-site observation, he made pre-visit calls, double-confirming politely the addresses and problems with customers to ensure prompt attention. When performing on-site work, Mr. Wong gave greetings to customers upon arrival; explained the service procedures and obtained customers’ consent before taking actions. He listened to customers’ enquiries patiently and provided professional recommendations and suggestions in return. The excellent and consistent customer service offered demonstrated that Mr. Wong has a good very command of the key to customer service excellence.
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Comments from Panel of Judges – Organization Award |
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Organization Award – Gold Award
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Elesis Beaute
Elesis Beaute has set up different kinds of channels to collect customer feedback. For example, the management makes phone calls to old customers to find out about their needs and expectations. Moreover, questionnaires are distributed to customers so that information can be collected for future strategy development. The shop facilities an environment are well maintained to meet the customers’ needs. The shop also has a “time sheet”, which is used twice a day to monitor the shop cleanliness. The shop manager prepared a procedure manual and staff-training manual in order to enhance and maintain the standard of quality customer service. During the assessment, staff showed their kindness and positive attitude to cultivate a friendly atmosphere fro their customers. |
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Organization Award
– Sliver Award
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Everbright Nursing Home
Nursing Home values the feedback from the tenants’ relatives and uses a “Focus Group” as one of the channels to collect feedback. Different pamphlets, posters and even notice boards are in place to promote the company’s policy and increase the transparency of the Nursing Home. They also set up their own home page. Nursing Home also values tenants’ needs. For example, tables are specially designed with concave edges for the tenants’ comfort. In the assessment, staff showed their kindness, which creates a warm environment.
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Organization Award –
Bronze Award
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Heritage Tea House
The shop outlet is located inside the Hong Kong Heritage Museum . Being a customer, you can imagine enjoying your favourite tea in the traditional Chinese teahouse. E-mail is one of the communication channels used with the customers. Customers can access their web site to obtain comprehensive product information. With the one-stop-shop service, customer can purchase Chinese Tea and teapots, as well as enjoy their teatime in the shop. The Shop Manager holds weekly meetings in order to review and improve the service standard. |
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Comments from Panel of Judges –
Individual Award
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Individual Award – Gold Award |
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Mr. Lau Chi Hing
Golden Island Bird's Nest Chiu Chau Restaurant
“Work for the guest” is t he motto of Mr. Chong. And without doubt Mr. Chong displays such an attitude in his daily work in the restaurant. He serves all customers (be it old patrons or new customers) with sincerity; he always wears a warm and welcoming smile. Not only does he entice the customers with mouth-watering dishes and dessert, he also enquires about the quality and opinions of the diners after their meals. He takes notes carefully and is well aware of the importance of making the customers feel at home. |
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Individual Award – Silver Award |
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Ms. Wong Suet Ling
Make Up For Ever Academy
In the interview, Ms. Wong pointed out that patience is a key element to maintaining quality customer service. Students’ (customer) outstanding performance is the source of her job satisfaction. In the on-site observation, Ms. Wong communicated with her student patiently. She also understands that she can encourage her students by considering things from their point of view. Ms. Wong teaches in a systematic and simple way, and by doing so helps the students to acquire make up techniques quality effectively. |
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Individual Award –
Bronze Award
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Ms. Yu Man Ying Catherine
Heritage Tea House
During the interview, Ms. Yu showed her enthusiasm towards her job and the Art of Tea. She speaks in a gentle and polite manner. Ms. Yu emphasized that listening and observation are the key elements to understanding customer need and providing quality customer service. In the on-site observation, Ms. Yu demonstrated her ability to gain trust from customers by her professionalism and provided quality service effectively.
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